Our Employer Brand Services

How do we build employer brands that attract brilliant people, build great culture, and make your organisation somewhere people genuinely want to work?

What we do for you.
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Employer Brand

It’s more than a line or your website and walls. We work with your teams to define what makes you unique, and we help to make it stick.

With aligned purpose, values and behaviours, we can attract, engage and retain top talent.

Creative workshops
Proposition mapping
Purpose and value defining
Employer brand evolvement
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Culture & Engagement

Define your purpose and build high-performing, united teams with clear and consistent direction.

Transform your culture – and see how authenticity and connection will drive business success.

Culture audit
Culture & engagement consultancy
Culture gap identification
Distilling information from your founder’s head – and creating an action plan
Engagement initiatives – aligned to your Employer Brand
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Brand & People Strategy

Align your brand, people and culture to a single purpose and fuel your business growth.

Let’s build an inside-out brand where people flourish, and brands thrive.

Brand strategy
People strategy
Employee journey mapping
Internal and external audit
Brand and operational rhythm
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Communications

How can we communicate your brand’s purpose to drive connection and growth?

Craft communications that inspire customers and connect employees.

Attract, engage and retain teams
Recruitment and onboarding audit
Internal comms plan and tools
Brand and people engagement
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Employer Brand Identity

Bring your employer brand to life visually. We create the look, feel, and voice of your employer brand  from careers pages to onboarding materials – so your EVP shows up consistently everywhere talent encounters you.

Brand define
Brand identity creation
Brand evolvement
TOV, guidelines & assets
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Leadership

You can only build a thriving culture through purposeful leadership.  

Does your SMT have what it takes to drive your people and brand forward? 

Engaged, motivated and aligned SMT
Leadership direction – create culture champions
People and connection skills
Values-led training & development
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MuddyWellies Lite

Whether it’s a fresh pair of eyes, a creative boost, or just someone to take the reins, Lite delivers smart, impactful solutions – without a full rebrand or huge-scale engagement initiatives.

All with tailored insights and next steps to keep your people connected.

People temperature check
Brand engagement clinic
Candidate journey audit
Employer brand refresh
Purpose and values alignment
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People Personas

Through interviews, research, and data analysis, we create actionable employee personas that capture motivations, communication preferences, and workplace needs – helping to build culture, benefits, and internal comms that actually resonate.

Tailored recognition and communications
Reduce turnover by understanding frustrations
Design smarter workplaces, policies, perks and experiences
Create valued employees who are ready to deliver

How do
we do it?

It’s all about listening and learning. We immerse ourselves in your business, so the project is powered by your team – we find out what makes them tick, as well as why they rock up every day.

From 1-1 meetings, to surveys and workshops, we use our learnings to build out each bespoke project with our incredible team of skilled and creative wellies.

Our process helps your people to feel involved, excited and become part of the journey, but also means that we can provide a tailored solution to your specific challenges.

We get the foundations right and support your team in implementing change, so you can keep building up and up.

Why does
it work?

Because engaged, motivated teams with clear direction are your biggest competitive advantage. They hire better, retain longer, perform higher – and become the living proof of everything your employer brand promises.

So, that kind of commercial growth is worth the investment.

A great culture and reputation aren’t the ‘fluffy stuff’ anymore, it’s where the magic happens.

Ready to dig deep?

YES!