General News Archives - MuddyWellies

Why Employer Brand Has to Be on Your 2026 Agenda

18th December 2025

So, you have an Employer Brand… Or do you? An Employer Brand isn’t your careers page, your job ads or a set of nice words about culture. It’s the reality of what it feels like to work in your business – the beliefs, behaviours and promises your people experience every day. Many businesses think they’ve […]

How to Embrace AI in a People-Focused World

24th November 2025

There’s a moment, every Monday morning in The Boot Room, when the room falls quiet. Pens are uncapped. We shuffle from our desks to our sprint wall. And then, a scribble, and the first Post-it note is added to the wall. No matter how many tools, dashboards, automations or AI assistants we trial, nothing beats […]

How to Confront Burnout Before it Hurts Your Business

30th October 2025

Picture this: a high-performing team that’s usually buzzing have suddenly stopped the chatter, meetings get longer but action is still delayed, and delivery slips. It’s often not a skills problem – it’s a burnout problem. Tackling burnout head-on isn’t about free snacks and a yoga mat, or an overly cheery all-team email that actually makes […]

Corporate Catfishing: How to Keep It Real with Your Potential People

30th September 2025

In the dating world, catfishing is when someone presents a version of themselves that doesn’t exist. In the world of work, a new buzzword has surfaced: corporate catfishing. It’s when a company promises one thing during the hiring process – culture, opportunities, flexibility – but delivers something very different once the employee starts. But, as […]

Beyond Boomers & Zoomers: Designing People Personas that Engage Everyone

4th September 2025

We’ve all heard the office chat: “Back in my day…” or “Kids these days…” as generational stereotypes swirl around shared meeting rooms and Slack channels. But treating employees simply as Millennials or Gen Z? That might just be old news. The future lies in something richer: people personas. Why generational labels don’t cut it anymore… […]

Culture Co-creation: How to Build Big Business Value from Within

19th August 2025

Heard of ‘culture co-creation’? Don’t worry, we hadn’t either. But once we found out what it meant, we were kicking ourselves for not coining the term! It’s all about working with your team, from the bottom up, to create a culture that reflects them – and that future employees can continue to feel aligned with. […]

Why the Safest Workplaces Make Space for ‘Stupid Questions’

1st August 2025

We’ve worked with all kinds of teams – the ones who bounce ideas off the walls in brilliant brainstorms, and the ones who communicate in Slack and email threads so long and tense they could keep you awake at night. But we’ve noticed, looking at either end of the collaboration and communication spectrum, one thing […]

Why Your Employer Brand Isn’t Working – And What To Do About It

17th July 2025

You’ve spent time defining your culture. You’ve picked some values that sound pretty legit. You might have even put them on a wall for all your employees to stare at in awe. But for some reason, they’re not landing. Your people aren’t living them. Your new hires don’t seem to get it – and the […]

Keeping it LITE: Big Thinking for Smaller Brand and People Projects

10th June 2025

At MuddyWellies, we love rolling up our sleeves and diving into big, bold brand engagements. But we also know that not every project calls for the full shebang – and that’s totally okay. That’s where MuddyWellies LITE comes in! Think of LITE as our flexible, no-fuss offering for when you need sharp, focused support on […]

Redundancy Resilience: How to Protect Your Culture When You’re Forced to Cut Back

29th May 2025

What happens to your employer brand when your team takes a hit? Redundancies are never easy – for the people leaving, for the leaders making tough calls, and for the employees left behind. But in today’s fast-shifting market, where businesses are constantly navigating restructures, budget cuts and hiring freezes, we need a new kind of […]

Why Employer Brand is a Commercial Strategy

16th May 2025

Until recently, employer branding has been viewed as “nice to have.” A recruitment tool. A project for HR. Something to stick on a careers site and hope for the best. But at MuddyWellies, we know better. And so do the best CEOs, Founders and People & Brand Leaders we work with. A strong employer brand […]

The Power of a Brand

14th August 2024

We need to talk about something super important to us Wellies. In fact, it’s the reason we exist. This ‘something’ stands at the heart of every successful business – your brand. A brand is so much more than just your logo, or a catchy tagline. It’s the soul of your business, the secret sauce that […]