A SaaS tech platform born out of frustration in the order management world for SME’s. The key here was to understand the audiences and create a brand that would cut through the noise, connect with the core audiences, and change behaviour.
Immersion sessions, persona development and a workshop, allowed us to take the team out of their comfort zone and create a brand that was fit for purpose and relevant to the core audience.
Our unique approach immediately identified a need to change the proposed name, which was embraced as part of the new brand reveal. All the work allowed this to be a ‘no brainer, and as such, siid.com was welcomed, and we created a broad range of assets for the team to use to drive business, attract employees and make some noise in the market ready for launch.
Next Case Study
We needed to build and employer brand positioning that was as brave and bold as their growth plans. This project set out to define and codify Modern Milkman’s purpose and values, to help a disconnected team to come together and reach their full potential.