Four Recruitment

Evolving Four Recruitment’s employer brand positioning – highlighting purpose, personality, and behaviours that challenge sector stereotypes.

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The Challenge.

Hugely successful business with ambitious growth plans for the team and the company.

Frustrated by the ‘stereotypical’ reputation of the sector and keen to dispel this by defining and amplifying the Four Recruitment brand and purpose that drives them to be different.

The Approach.

Workshops, immersion sessions, employee questionnaires, and time with all the team helped us work with the whole business and define what was important to them in terms of values and benefits that give the business points of differentiation in the sectors.

The Result

Ambition, vibrance and expertise were crucial to everything – the team, their work, and the culture they had created. We evolved the We stand Four positioning and made it the focus of the positioning, promise personality and behaviours across the business. This was embraced and adopted every day – both internally and externally.