At MuddyWellies, we believe there are no great brands without great people.
We help businesses blend the two – your internal and external, your employee engagement and customer experience – into a single, powerful culture with a single, heartening purpose.
We help you harness the magic between your brand and people, so that you can add a layer of differentiation over your products and services.
Meet The Wellies.
Lee Thawley
Left boot and Co-founder
Guilty pleasure: A packet of pork scratchings.
Read moreLee is our brand boot. Our in-house expert in brand consistency, reputation and sh*t hot strategy. When it comes to your brand, she knows what awesome looks like.
Vicky Pritchard
Right boot and Co-founder
Guilty pleasure: Every bit of Z-list gossip she can find.
Read moreVicky is our people boot. Our honorary Head of Vibes, she brings the motivation and supercharges the employee experience - for our clients and for our team.
Holly Ayres
Creative Lead
Guilty pleasure: Anything by Jim Henson.
Read moreHolly is our wordsmith welly. She’s fluent in brand voice, keeping her finger on the pulse of social and crafting creative copy for us and our clients.
Nina Smith
Account Director
Guilty pleasure: Listening to Hans Zimmer most days.
Read moreNina is our client-loving welly. She understands and nurtures our clients, helps us to grow, and keeps us all in check so we always deliver the best.
Our values.
We practice what we preach. Our values have never changed. Our approach to every project stems from these fundamental beliefs.
We’re always curious.
Never satisfied with the now. Always looking forward. Curiosity sparks ideas and creativity. Curiosity makes waves.
Always creative.
Challenge the way things are done. Creativity allows us to think big, make a positive difference. Turn big ideas into reality and inspire everyone.
And always committed.
Driven every day by what we believe in. Motivated by making it happen and inspired by what we can do together next.
Make authenticity your differentiator.
We capture what makes your brand human. We engage teams, transform brands, and power growth – by telling your authentic stories.
That human feeling is naturally scroll-stopping, people-engaging, and talent-attracting. And it lives within your people.
We help businesses that are ready for the MuddyWellies journey; on the edge of rapid expansion, ready to grow your brand and people, and ready to accelerate to success.
We’ve got the boot your business needs – the power to grow bigger and better.
Our story so far…
Our founders have worked together for over 14 years, on huge brands such as AO, Halfords, Sorted, and many more. We know that whether you’re looking to be a category challenger, to create an unrivalled customer and employee experience, or just want to know how to blend teams in the new world of working, we have the answers.
We believe in creating a completely unique pair of wellies for you, filled to the brim with utterly intangible value.
We’ll get stuck in – creating customers who are committed to buying from you, and people who are motivated to work for you.
3 things you should know about us.
We don’t do plain; we don’t do dull.
We know the best brands put great people at the heart of their business.
We believe that a great culture is a need-to-have, not a nice-to-have.
